Do the Impossible™

Do the Impossible™

Sector
F&B

Services required
Campaign design and rollout
Packaging design
Event creative and collateral
Ad direction

Maek worked closely with the client to launch the Impossible™ burger in Kuwait. We created a full campaign, including a launch video and a prank video to see if the product can trick even the most hardcore meat-eaters.

Watch the video below to find out what happens.

Campaign videos

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African + Eastern

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TVAE