Design thinking
is in our DNA
Design Thinking is all about making things better. It is an iterative and creative problem-solving approach that creates value for our customers, colleagues and the business.
Design Thinking is human-centric – its focus is upon understanding people; how they live their lives and what their goals, wishes, motivations, fears and pain points are. This allows us to first understand their problems, then to create attractive and useful services and propositions for them.
Process
-
01 / Mobilise
Agree scope and clear deliverables for a problem to solve.
-
02 / Empathise
Understanding of customer needs, motivations and frustrations to help us define the right problems to solve.
-
03 / Define
Define Insights, sharpen problem statements and articulate design challenges.
-
04 / Ideate
Co-create a promising range of potential solutions that have value for our customers.
-
05 / Prototype
Enables us to de-risk the delivery by bringing ideas to life, testing with customers to gain feedback, confirm their value and iterate.
-
06 / Implement
Translate designs and prototypes into delivery, getting solutions to market.
-
07 / Assess
Measure the success of live solutions with users’ feedback and data, ensuring original objectives are being met and/or uncover new opportunities.
-
08 / Optimise
The Optimise phase sees us prioritise areas for improvement, define the next problems and scope the resources required to understand, explore and solve them.