Abu Dhabi Media House: TV.AE

TV.AE is a new type of content-on-demand platform. They approached us to design and develop its brand identity. TV.AE’s aim is to provide original and curated content in an engaging multiscreen video experience. This means less buffering, less pixilation, and maximum performance even at peak rates on web, Android and iOS devices across the entire MENA region.

Our design strategy focused on helping the client understand the visual direction in which the identity would be heading. We took the client step by step along this design development journey, which helped them to get buy-in from all stakeholders involved.

The identity itself centred around a bespoke logo type and striking colours, with a fun and unpredictable quality. As the target demographic was relatively young, it was important to make the brand work as hard as possible to grab consumers’ attention.

As well as the identity, we developed all marketing collateral and digital assets for future use. The TV.AE brand launched at Lynx 2016 and was very well received.