HopFest with A+E

Introducing HopFest 2015, a vibrant celebration of specialty beers right in the heart of Dubai. African & Eastern, known for inspiring great blends, proudly presents this unique festival designed to delight beer enthusiasts and casual drinkers alike.

Campaign Overview
Our creative team developed a multifaceted campaign to ensure an unforgettable experience for every attendee. The campaign's components include:

1. Event Branding and Creative:

   • A visually appealing, cohesive design that captures the spirit of HopFest.

   • Eye-catching graphics and materials to enhance visibility and engagement.

2. Comprehensive Booklet:

   • Detailed information on the wide array of beers available.

   • Tasting notes, beer origins, and pairing suggestions to enhance the tasting experience.

3. Retail Packaging for 6-Pack Pick and Mix:

   • Innovative "Build Your Own 6-Pack" concept allowing customers to curate their perfect mix of specialty beers.

   • Attractive packaging that highlights the exclusivity and variety of the selections.

4. In-Store Danglers and Signage:

   • Strategically placed danglers to guide and inform customers.

   • Signage to promote the "Build Your Own 6-Pack" offer and other event highlights.

5. Interactive Score Card:

   • A fun, interactive scorecard for attendees to rate their favorite beers.

   • Encourages engagement and adds a competitive element to the tasting experience.

6. Competition Mechanics:

   • Exciting competitions designed to drive retail traffic and enhance customer engagement.

   • Opportunities to win exclusive HopFest experiences and merchandise.

Build Your Own 6-Pack

Customers can choose from an array of international and local specialty beers to create their own 6-pack. Buy five, get one free! This offer not only provides variety but also introduces customers to new and exciting flavors.

Social Media and Engagement

Stay connected and share your HopFest experiences using the hashtag #HopFestDXB. Follow African & Eastern on Instagram, Twitter, and Facebook for updates and exclusive content.

Join us at HopFest 2015 in Dubai for an unparalleled celebration of beer. Discover new flavours, meet fellow beer enthusiasts, and enjoy a well-crafted beer festival experience brought to you by African & Eastern.