Better chicken™

All Star Chicken™

Sector
F&B

Services required
Branding
Web design
Transport design
Packaging design
Outdoor design
Uniform design
Marketing Collateral design
Campaigns
Event design
Brand Profile
Tone of voice profile
Franchise profile

All Star Chicken wanted to disrupt the fried chicken sector in Kuwait. With the fried chicken market in the region being highly competitive, we needed to create an identity looked fresh, new, but steeped in tradition. We created a versatile brand, and character to set the tone of this new kid on the block.

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